In a dreamy concoction of old and new synth styles, Wisconsin based musician Daniel Lately with his record producer Roman Putnam and director Dominic Panico created a haunting song and video on the duality of the human condition. Lately and Putnam’s lyrical storytelling has found a way to unify over generations with the mix of emotional 80’s synth pop and new age pop styles in his new single “Slideshow”.
Lately first connected with Roman Putnam over Instagram and decided to collaborate; they began starting out with acoustic tracks and expanding to more stylistic sounds as the then duo found their footing. The team began to create a following as more people began to hear their tracks and compare to other record-topping songs. As Lately and Putnam’s lyrical composition improved and gained attention, the quality of their music began to skyrocket.
Lately’s writing prose is controversial, delivering compelling imagery and continuing to challenge the status quo. With each release, he sets himself apart from other heavy hitters in his genre and his edgy sound is pulling a passionate cult following. Lately moved to the United States from India at a young age, and has developed an intricate guitar style which blends blues, rock, and neo soul elements.
His genre sounds overlap and can draw anyone in from Boomers, Gen Xers, Millennials, and Gen Z. This unification of decades of style and sound creates its own popularity and stand out branding. As Lately continues to reinvent and establish his sound, people can appreciate his adaptability and it could be the key to the cross-generation fan base success. With his almost cult-like following building across Spotify and Apple Music, his success is rising and bringing forth a refreshing, new vibe to old 80’s synth, dark-horse synth pop, and neo pop sounds. The trio is inspired by Dua Lipa and the Weeknd so there are similar vibes between those two artists and Daniel Lately’s musical direction.
Lately and his team are rightly confident about his future in the industry. “There has never been a better time for an artist to seek their fortunes independently as the pathways toward sustainable success are so varied. There is no clear cut way to “make it” so to speak. It is exciting to be able to control the direction of your music and
brand and shift as you feel appropriate.” Lately is clearly enjoying every bit of this process and it shows in his new music video for “Slideshow”. The artistic development that director Dominic Panico revitalizes is startling and interesting, showing a new side to what the trio truly wants to represent and attract.
But it hasn’t always been the easiest as an independent, “It is always a challenge to find a niche fanbase that your particular sound caters to,” Lately continued, “You have to create fantastic music first, then create a strategic plan to build exposure and
develop the fanbase.” But his confidence is obvious for his goals for the future. Where does he want to be in the future? “At the Grammys, baby!” Through consistency and diligence, this level of success can be achieved, but success to the trio is any relatively difficult long term goal that they have set for themselves being accomplished.
Lately’s songs delve into deeper subjects, capturing and haunting at the same time. He proudly takes his space in the music scene being compared to newer chart topping artists. As Lately continues to release music, his fan base will continue to grow as he blends and relates his message and sound to young and old.