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Bhaskar Ahuja has the Antidote for Complex Supply Chains


How often do consumers know exactly where their food comes from? Most of the time, it is impossible to tell; the global supply chain is complex, and unknowing. The world of distribution chains is unsustainable and Bhaskar Ahuja has a solution with Originscale. To regulate and create a true record of progress, Bhaskar has created a way using blockchain technology, and artificial intelligence to keep a record of where products come and go and is utilizing it in his other businesses.

When consumers need organic, halal, kosher, or specific types of foods and products, it is nearly impossible to keep track so these foods are essentially no different than any other alternative. With this lack of authenticity, the brand value depletes and companies can actually lose profit from utilizing traditional means of global supply chains. A large percentage of consumers would purchase an organic, traceable product as opposed to an untraceable alternative.

Sustainability and transparency in global trade and business is important, but a lot of global supply chains are outsourced without any knowledge or transparency of what is actually going on. With this in mind, Bhasker Ahuja founded Originscale. It is a SaaS (software as a service) platform “intended to bring absolute transparency to the supply chains by digitizing and democratizing critical quality information, enabling humans to make confident choices about what they want to produce and consume, and thereby creating healthy communities.” This service is revolutionary because it puts the power of commerce back into the hands of the consumer and creates D2C connections across countless sources. “Traceability is at the core of the platform and everything else revolves around it. We stitch every single critical operation on the platform and are able to recreate that in a matter of seconds which means businesses have full control of their supply chains and they exactly know what’s happening, when, and where.” 

“They are able to initiate recalls, withdrawals and take corrective actions in real-time,” Bhaskar explains. “This connects the brands’ physical and digital channels, bringing their customers back into their digital channels, enabling them to create direct intimacy with customers. This results in higher customer engagement, less churn, repeat sales, lower cost of acquisition, and increased revenue.” This is nothing short of innovative and resourceful and is changing the way brands are positioned and dedicated to their customers and products. 

Because of Originscale, Bhaskar is revolutionizing the way health and wellness products are sold and produced in his health and wellness company. Aura Fuchsia is a health and supplement site that only sells traceable, ethical products that are natural. “Aura fuchsia was born out of the idea of bringing natural and traceable products to a life free from artificial ingredients, leaving the world sustainable,” Bhaskar explained. Backed by blockchain technology, Aura Fuchsia utilizes this to keep a traceable record of products. “We use specialized technology that not only traces the origin of the finished product but also traces the end-to-end journey of the product, including its source, ingredients, manufacturing processes, quality assurances, certifications from farm to consumer.” This creates a safer product that is reliable and the highest quality for the best interest of the consumer with the help from Originscale.

Making changes is no easy feat in the business world, especially when the current methods have been so long-ingrained in history. What Bhaskar is trying to do is produce something much different. With his consulting company, TheStartupbros, he helps launch and scale startups. The team at TheStartupbros outsources resources that can help at all stages of a startup. Built by entrepreneurs for entrepreneurs, “Do what matters the most to you and leave product engineering to TheStartupbros. Whether you are bootstrapping or scaling up your product development, we have you covered! Our product engineering teams are the best in the industry and have deep expertise in developing and scaling enterprise-grade products.” In the realm of product development and engineering, TheStartupbros are changing the way business is defined and established.

Bhaksar is changing the world, one business at a time. In his ability to build companies, moderate them, and offer the technology to lessen the footprint with sustainability, he is creating the space for others to do the same and be even better. 

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