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Meet Daria Rakitskaya: An Expert Instapreneur

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Daria Rakitskaya, CEO and founder of her own social media management company is making waves even before the launch of her business. As she readjusted her career from a professional tennis player to a social media manager, she is showing just exactly what she is made of and it’s impressive. Daria’s tenacity and intelligence led her to make a career change successful and properly supported.

“Originally, I was just going to play professional tennis and I did so for Baylor University on the women’s team but being under lock down put a lot of things on hold. I was working on growing my instagram reach and making better content. Content creation and social media optimization was something I was really good at; I had a lot of success with that and it grew into something bigger with an idea from a friend to start a club on campus,” Daria explained.

She ended up founding the Baylor Entrepreneurship Club with some other entrepreneurial students and offered expert advice and social media and content management to a number of businesses for more exposure and a greater online presence. “This was the best way for them to grow their business and I was ecstatic that I got to offer this to them,” she says. “This experience led me to build that experience and branch out on my own. It shifted my career goals in the best way.”

A dream come true

Daria explains, “When the pandemic hit, I took hundreds of courses on content creation, social media marketing and everything that has to do with Instagram. It became my new passion and during lockdown, I started to help other influencers build their social media presence and create content. After the pandemic I decided to retire from professional sport and pursue my dreams of entrepreneurship.” 

Daria continues, “I completely changed my circle of friends and met the amazing people with whom I founded Baylor Entrepreneurship Club. I was a social media and brand manager for the club and helped student entrepreneurs launch their businesses on social media to gain new clients. Having this experience made me realize how much I loved managing social media platforms and doing social media marketing.”

She explains, “As more and more people started to reach out for my help with their Instagram pages, I decided to open my own social media marketing agency where I can help influencers and businesses all around the world.”

Social Media Expert

Daria expresses her vision, “My goal is to help influencers and businesses manage their social media, create growth strategies and social media marketing campaigns, as well as help them create outstanding content that will attract an audience and customers to their pages. 

During the quarantine she grew her instagram account from 1.9K followers, 3000 average impressions and less than 7,000 impressions to 5.5K followers with 9812 impressions and 54,000 average impressions in less than 4 months. In addition, she grew her account from 0-3 profile visits, 0-2 saves and 100 hashtag reaches per post to up to 4957 hashtag reaches, up to 45 saves and 247 profile visits that lead to sales increase.

Advice for other entrepreneurs 

Daria claims, “Money should not be a reason to start. Passion is a true reason that will help you grow and achieve your desired life goals. And while sometimes your goals are so big that it can be overwhelming, remember that it only takes one step at a time to get where you want. Always remember why you started and where you are going.”

Inspiration and creativity

Daria’s passion is apparent, her motivation is leading her into a great new direction. “There is a lot more purpose and excitement in my job now, I loved tennis, but this is something that I get much more out of. I feel so inspired and right where I want to be,” she says smiling. Her big plans for her instapreneur launch are going to be promising. “This is something that has filled the emptiness within me with purpose and excitement,” she expresses. “I want to do more than just social media management; I really hope that one day I will be able to help people all around the world outside of social media. I want to help build communities that thrive and help each other grow.” 

Daria knows that you have to know what you want and go after it. Sometimes, it isn’t as obvious when you first start out, but you can always find your way to your purpose and success. “Choosing this career is the best decision I have made so far and I love that I have people trust me and my results.”

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