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Jaclyn Gibson: the Modern Working Mom

Jaclyn Singletary Gibson, daughter of NFL former player and coach Mike Singletary, has always dreamed of one thing: working for herself. She grew up witnessing her parents’ work ethic and dedication to family, and decided early in life that she would replicate their drive and priorities.

Since college, that dream has been Jaclyn’s reality, as a full-time influencer and content creator. While this career path didn’t exist before social media, it’s now a very real and massively successful option for those willing to work hard and be consistent with quality content. Jaclyn has the necessary drive, and her talent and effort are paying off.

Reality Rather Than False Expectations

In the shiny and often too-perfect world of Instagram influencers, many creators strive to create an image of a flawless life, a spotless house, perfectly behaved children, and the marriage that most could only dream about.

It’s an unrealistic expectation, and Jaclyn isn’t about it. “My content is for everyone,” she shares, “and it’s based on the sometimes not-so-fun reality and depths of marriage and motherhood.”

Her content includes humor, the ups and downs of being a parent, and even fashion advice and style inspiration for the everyday woman. Gibson has gained a large following for being someone who says what we’re all thinking: “I talk about things that not everyone loves to discuss but that we’re all going through,” she says. 

Jaclyn’s images and videos are both relatable and vulnerable, showing her as a devoted wife and mother who is willing to tackle tough issues that today’s women all face. “My goal has always been to share openly,” Gibson says, “especially about things that are tough to talk about – sex, conflict, finances, and relationships in general.”

Her following of 250k+ on Instagram and 79k+ on TikTok shows that people gravitate toward her realness, openness, and willingness to be vulnerable about all aspects of her life. Gibson strives for authenticity in what she describes as “a space filled with a lot of fake!”

Real Talk for Real Women

“I always want to be as real and open as possible,” Gibson states. “I want to always remind women that whatever you’re facing, whether it’s body issues, marriage problems, parenting difficulties – you aren’t the only one, and you are not alone.”

She brings up issues that many women struggle with but often aren’t comfortable talking about. “I made a video about an encounter with a gorgeous woman that I felt an unexpected attraction to,” she confesses. “I’m married (to a man) and have kids but it was just this overwhelming feeling. I think a lot of women experience this type of thing but we often don’t talk about it. It’s still considered ‘taboo’. But I’m not afraid to open up.”

This is why women and girls are flocking to her social media accounts. She shares celebrity crushes, crazy parenting moments, and funny, sweet, touching, and frustrating marriage moments.

Be Yourself – Always, says Jaclyn

Gibson’s accounts feel safe. Warm, Comfortable. Her TikTok videos make use of popular sounds and songs, keeping it fresh and trendy, but she intersperses these with “real talk” about the different types of subjects that most influencers hesitate to tackle.

Her message is clear: she feels that people should be true to themselves and that everyone should feel free to be open and genuine. “I spent twenty-five years trying to be someone I literally could never be,” she admits. “You will add the most value to those around you when you are 100% yourself and are able to accept who you are. That’s the only way you can also grow in the areas where you need to grow.”

Opportunities for Everyone

This genuine content has driven Jaclyn’s success. She wants to let her followers and fans know that influencing is a serious modern career that can be life-changing. However, she doesn’t want anyone to be fooled by the pretty pictures and sleek videos.

“It might seem like a lot of people are on the fast track to success with influencing,” she says. “And it can be extremely successful. But I want to share the actual work that goes into it.”

She teaches her followers how to emulate her own prosperity by sharing insider tips and secrets about social selling, brand sponsorship, and how to promote products on social media. “I want others to know the same success I’ve enjoyed,” she says.

Redefining True Success

“I am not scared to talk about the ins and outs of my marriage,” Gibson says. “And people are always going to have their say. There are negative comments. But I’m not going to stop being who I am.”

Her goal is to continue to reach young women and as her follow count grows, more and more people are being touched by her heartfelt stories. She’s passionate about women being the best versions of themselves for their families, spouses, kids, and themselves. “I want to let women know that they are worth the dream life that they can’t stop picturing,” she says, “whatever that might look like for them. I do want to relate that it takes hard work, sacrifice, and not giving into societal norms.”

In type Jaclyn-style real talk, she shares her ideals about success: “Success is not a destination. It’s not financial. Success is caring more about what you think of yourself than about what others think of you. Every single day we have the choice to live with intention. If you end each day proud of what you accomplished or how you grew, that’s success.”

Contact Jaclyn Gibson via e-mail: [email protected]



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