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Huriia Redefines Elegant, Effortless Travel

Rome is the epitome of culture, history, art, and style. The Roman Empire once towered over the rest of the world and left its imprint across the globe. A huge number of languages have their roots in ancient Latin. The city itself is a living example of history making its mark on the land. The cobblestone streets, crumbling ruins, towering churches, and gorgeous artwork will make even the most experienced traveler swoon.

And it’s extremely rainy.

So then, how about a visit to Dublin? Ireland is a gorgeous country, known for its verdant countryside and quaint customs. Dublin is a surprisingly international city with every possible type of cuisine available to discerning diners. The people are friendly and talkative, and even within the city limits the beauty of nature is never far away, whether it’s a lush park or a charming village along the coast.

And it’s also quite rainy.

The list of beautiful, must-see places on the Earth that are also the victims of huge amounts of rainfall goes on and on – Bern, Switzerland, with its clean river, low crime rate, and medieval core; Barcelona, Spain, known for its stunning architecture; Paris, Moscow, London, Bucharest, are all some of Europe’s rainiest cities. But they’re also stunning to behold and brimming with culture.

If you go, every travel expert will tell you, bring an umbrella. They’ll also advise you to bring a camera or high-quality smartphone with which to take pictures. But how to juggle both? Seasoned travelers know that the best souvenirs they’ll bring home are the photographs. But it’s difficult if not impossible to capture the perfect picture while holding onto luggage, a camera, maybe even children – as well as that cumbersome umbrella. Anyone who’s ever tried to hold an umbrella while taking the perfect picture will tell you that it’s a logistical nightmare. It’s either try to hold the umbrella between your neck and shoulder or ditch the umbrella altogether and get drenched – while putting your phone or camera at risk of water damage.

With the global umbrella market expected to reach a value of over $7 billion USD by 2025, people are definitely buying umbrellas. They keep the rain off, as well as damaging UV rays from sunlight. There isn’t a practicable alternative when it comes to avoiding soggy clothing or a sunburn. Travelers need umbrellas.

But traditional umbrellas just aren’t cutting it anymore. The latest innovation in umbrellas is the Huriia wearable umbrella holder. This premium product is the first wearable umbrella holder, designed to set the traveler free. Many travelers find themselves without the much-needed protection of an umbrella when they arrive at their destination, and so end up purchasing low-quality products upon their arrival. Not only are standard umbrellas bulky to juggle along with luggage, phones, and cameras, but these destination purchases are often cheap products that break, leak, and are often sold for astronomical costs at airports and tourist attractions.

With Huriia, tourists can purchase a travel-friendly, long-lasting, quality product, stay dry, and keep their hands free while they enjoy the sparkling waterfalls of Hawaii or the historic grandeur of Germany.

This need was identified by Huriia’s founder, Dr. Humeira S. Ahmed, a doctor of pharmacy living in northern California. During her time earning her doctorate at Creighton University, and ever since, Dr. Ahmed has had a passion for world travel. During her time spent traveling the world, seeking the most uplifting and transformative experiences, Dr. Ahmed noticed that in the rain, she continually ran into the frustrations of trying to live one-handed. Juggling an umbrella along with luggage, food or drink, phones and cameras – it was uncomfortable and it seemed an unnecessary part of life on the go.IMG_256

Dr. Ahmed first envisioned Huriia one rainy day while visiting the Japanese gardens in Portland. Any photographer will testify that sometimes rainy days are the best time for taking photographs, as the sunlight is gently diffused through the clouds. Dr. Ahmed was dazzled by the vibrant beauty all around her, and she began taking pictures at every turn. But she constantly had to wrestle with her umbrella, or else risk damaging her camera. “And just like that,” she recalls, “the idea for an elegant wearable umbrella holder sparked up like a light-bulb in my head.That’s when I decided to change the umbrella industry forever.”

That misty day in the gardens culminated in the launch of her company Huriia. Dr. Ahmed applied her educated and creative mind to solving the problem and came up with a solution: a novel invention that would forever change the way the world carried umbrellas. Her unconventional way of thinking led her to a unique viewpoint when she encountered her frustrations and she decided to make everyone’s lives easier.

The Huriia family of products includes the unique umbrella holder, UV umbrellas, and extra straps to allow a customized fit. The holders can accommodate any umbrella with a standard (10 mm) pole, but Huriia’s own premium lightweight umbrellas feature UV protection and are designed to work seamlessly with the Huriia holder. The hands-free holder is portable and lightweight, flexes and contracts to fit securely over the wearer’s body, and adjusts to the individual’s body with use. It has a non-slip rubber lining to keep it in place and comes with two lengths of optional straps for added security in the fit.

Standard umbrella design had gone mostly unchanged for years, and traditional umbrellas are bulky and hard to hold onto. Dr. Ahmed wanted to find a solution that looked effortless and stylish and solved this obvious problem while creating products of the highest quality. The word Huriia means “freedom” in Arabic, and is indeed designed to set the traveler free – free to enjoy the world in all its beauty and wonder.

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